University Health Care System Takes Top Honors in Local Advertising

AUGUSTA, GA, Feb. 23, 2019 – University Health Care System received six awards, including “Best of Show” at the American Advertising Federation – Augusta Awards held Feb. 23 at the Marion Hatcher Center.

University was awarded “Best of Show” for its “1818” 60-second TV commercial chronicling the storied health system’s 200-year history as part of its year-long bicentennial celebration in 2018. The “1818” commercial also received the top award, a Gold ADDY, in the categories of “TV spot 60 seconds or longer” and “cinematography."

Other awards included a Silver ADDY for the invitation to an event featuring former U.S. Secretary of State Dr. Condoleezza Rice, a Silver ADDY for University Health Care Foundation’s Miracle Mile Walk social media campaign and a Bronze ADDY for University’s “Your Health is Our Legacy” hardbound book produced in honor of their 200th anniversary.

AAF Augusta is a local affiliate of the American Advertising Federation (AAF), the oldest national advertising trade association, representing 40,000 advertising professionals. The group is part of a national network of over 200 clubs across the country. Their membership is made up of advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.

AAF’s mission is to promote greater effectiveness in the use of advertising as an instrument of mass communications, to foster higher standards in advertising and selling, to expand recognition of advertising and public relations as an essential tool of business, to cultivate a better understanding of the economic and social value of advertising to the consuming public, to encourage and support advertising and public relations education, and to render professional services to the community.